Multimedia Account Executive

Atlanta Journal-Constitution   Atlanta, GA   Full-time     Sales
Posted on March 6, 2020

Multimedia Account Executive

 

The Multimedia Account Executive – Recruitment will represent and sell the entire AJC/CoxNext sales portfolio; (digital – AJC.Com, Dawgnation.com; Programmatic Targeted Display, Search, Social, Native, email, SEO etc. Print – newspaper/magazines; direct mail/direct marketing) to customers and prospects in the Talent Acquisition/Recruitment field. The portfolio also includes selling across the monster.com suite of solutions and other recruitment specific solutions. The objective of this role if for the AE to connect with HR leaders in the Atlanta market and design, deploy, execute, & optimize strategies that will deliver against pre-determined client KPI’s such as:
• Increased applicant quality and volume
• Increased employment brand awareness
• Increased traffic to customer career site
• Increased registrations to career/hiring events

The AE is directly responsible for developing assigned categories; growing and increasing revenues from high potential prospects and existing accounts. Their primary responsibility will be to achieve stated product revenue goals by applying audience-based solutions to meet or exceed their clients’ hiring needs. They will work with the primary client contact to develop, present, close and execute client solutions across the portfolio. This individual will be an experienced recruitment field sales representative with digital, media, and recruitment knowledge. The candidate should possess good communication skills (oral and written) as well as the ability to exceed specific activity metrics and revenue goals. Primary method of customer contact will be sales calls as well as phone calls and emails.

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 203202

Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire portfolio including print and digital products.• Responsible for growing business with existing accounts and diversifying client spend to entire product portfolio.
• Responsible for growing business from new accounts.
• Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated needs.
• Will collaboratively work with the primary client contact to develop, present, close and execute audience- based solutions across the portfolio. Communicate specific product specifications and processes to clients and internal partners to ensure quality and timely execution of purchased products.
• Work to identify and qualify customers and prospects having significant revenue generation potential for products.
• Evaluate product offerings against customer’s needs, budget and competitors’ offerings.
• Utilize a sales automation system to manage day-to-day activities and update management of such activity through system generated activity reports.
• Consistently meet or exceed management defined activity, revenue and product goals.
• Exceed monthly revenue goals.
• Demonstrate a level of digital competency and aptitude in new digital media including:
• Mobile media (buying, planning and reporting tools)
• Social media (buying, planning and reporting tools)
• SEM (buying, planning and reporting tools)
• Video/Audio (buying, planning and reporting tools)
• Digital Services
• Knowledge of print media landscape including competitive publications.
• Frequent local travel required.
• Meet management and/or process defined deadlines.
• Demonstrate a working knowledge of real time bidding, trading desks and audience based selling solutions.
• Demonstrated ability to keep abreast of new digital technology and the application to clients’ needs.
• Frequent local travel required.
• Meet management and/or process defined deadlines.
• Demonstrate focused daily activity.
• Demonstrate an understanding of the AJC/CoxNext business offering.
• Demonstrate an understanding of and remain current with the print and online media market.

 

Qualifications:

Education: High School Diploma or equivalent experience.Bachelor’s degree in Marketing, Advertising, a related field, preferred.

Yrs & Type of Experience• Minimum of 3-years advertising/sales experience to HR & Talent Acquisition professionals
• Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing
• Media sales industry knowledge preferred.
• Prior traditional advertising sales experience, a plus.
• Knowledge of recruitment processes is required, with preference given to those familiar with the value propositions of career focused sites such as Monster, CareerBuilder, Indeed, LinkedIn, Glassdoor, etc.
• Demonstrated record of success in a goal oriented, highly accountable environment.
• Demonstrated record of success cold calling for new business.
• Superior sales and phone skills, excellent verbal and written communication skills.
• Ability to work independently and effectively as part of a team.
• Must be able to work in highly collaborative environment.
• Solid ability to identify new revenue opportunities
• Excellent analytical capabilities.
• Strong organizational skills with an attention to detail
• Strong customer service skills providing quick response time and accurate issue resolution.

Additional Requirements• Results-driven and highly accountable.
• Self-directed, motivated, and with exceptional multi-tasking abilities.
• Understands and remains current on all print and online media products and markets.

About Cox Enterprises

Cox Enterprises is a leading communications, media and automotive services company. The company’s major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, home security and automation, commercial telecommunications and advertising solutions); and Cox Automotive (automotive-related auctions, financial services, media and software solutions).

The company’s major national brands include Autotrader, Kelley Blue Book and Manheim. Through Cox Automotive, the company’s international operations stretch across Asia, Australia, Europe and Latin America. To learn more about Cox’s commitment to people, sustainability and our communities, please visit us online.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.


Atlanta Journal-Constitution

223 Perimeter Parkway NE
Atlanta , GA
https://www.ajc.com/