Business Director
Confidential
Los Angeles, CA
Full-time
Business Development
Posted on September 27, 2021
TBWA Worldwide Inc. d/b/a TWA\Chiat\Day Los Angeles (Los Angeles, CA) seeks Business Director to dirct & ovrsee dvpmt & product'n of advrtsng campgns for the lrgst clnt accnt (in scope, revnue, & numbr of emplyees) w/in compny. Mnge & dirct actvties of team of advrtsng professnls, incl dvpmt of creatve briefs, collctng of mrkt data & biz intllgnce, dvpmt of stratgies for integr'n acrss clnt's biz, & prjct initiat'n. Set brnd communc'n polcies & procdres for acct & ensre their proper exec'n. Allcte rsrces acrss teams, & rview intrnl rprts re assgmts, next steps & meetng agndas. Ovrsee clnt acct productn prcess. Lead dvpmt of budgts & mnge finances of multimlln$ acct. Idntfy clnt's needs, mnge clnt expect'ns, & mnge cnflcts. Mnge & suprvse 6 local offces w/in TBWA Ntwrk: Brazl, Arg, Chile, Peru, Mex & Austrlia, wrkng closly w/ local Acct Teams to dvlp stratgc communc'n intiatves for shrt & lng trm brand value grwth globlly. Drive lng-trm biz bldng & communc'n stratgies, incl assessmt, situatn anlys & brnd planng & of stratgc communc'ns plan. Reqs Bach in Advrtsng & Mrktng +3yrs exp in pos offrd or in acct/brnd mngr or suprvsr pos in advrtsng agncy. At least 1yr of reqd exp mustve incld mngng communc'n stratgies in LatAm for clnts/brnd accts valued ovr $12M; defnng key stratgic issues & their impct on clnt/agncy objctves; mangng team in productn & implmtn of advrtsng stratgy, incl dvlpg communc'n intiatvs, stratgic objctves & media tactcs; mangng & allocatng agncy resources incl creative dvlpmnt, stratgic thnkng, product'n, media, clnt mgmt, & mrktg anlys; dirctng staff in rview of copy, layout/artwrk, media plans & productn materials, stratgic docs, & creatve briefs; mngng competitve & rviews of rslts & KPIs of communc'n campgns; ovrseeng bdgts, timelines & scope; & mngng professnl acct mgmt staff of at least 2. E-mail res ashley.zambito@tbwachiat.com.