Marketing Specialist

Keystone Symposia   Silverthorne, CO   Full-time     Advertising / Marketing / Public Relations
Posted on April 14, 2021

Marketing Specialist

Keystone Symposia seeks an experienced marketing specialist to help create and implement strategic campaigns that drive brand awareness, and engage our customers to attend our face-to-face meetings as \well as other core initiatives.

The Marketing Specialist will be analytics-driven and have demonstrable experience in effectively leveraging and integrating traditional and modern marketing strategies, processes and technologies, and work closely with internal stakeholders and external partners.

Responsibilities include:
• Design and oversee all aspects of marketing including marketing database, email, social media and display advertising campaigns.
• Measure and report performance against goals and do competitive analysis
• Produce content and manage email marketing for our events
• Actively manage social media channels, campaigns and budgets
• Communicate proactively with stakeholders and customers
• Is positive, customer-centric, collaborative, detailed-oriented, process-driven, creative, and adaptable.

Qualified candidates have a Bachelor's degree in Marketing, Business, or related field preferred, with 5-7 years of marketing experience desired, has worked with multi-channel campaigns, platforms, and campaign analytics. Experience at a PR agency and/or non-profit and experience in the life-science industry are a plus. Expertise in Adobe Creative Suite products is preferred. Working knowledge of SEO/SEM, Google Analytics, Email Delivery Platforms, Marketing AutomatioSystems, CRM software website analytic tools, A/B Testing Process, HTML, CSS and JavaScript are a plus.

The salary starts at $53,000/year and will be based on marketing experience and qualifications.
Keystone Symposia offers an excellent benefits package. Working in the office is expected when the office reopens later this year. Interviews may be virtual.